Publicity: launching a commercial

Wolkswagen created a TV commercial to launch its 2012 Beetle. Would you like to watch it?

1. Did you like the commercial? What did you like about it?
2. What is the product like? Does the commercial show it in detail?
3. What do you think is the target? (gender, age, income...)
4. What other media would you use to launch the campaign? Why? (leaflet, billboard, newspapers, radio, mobile...)
5. Choose one of them and develop the campaign. Be creative!!